STONE GROUND | 从 容 的 秘 密

先理解,后改变,最后在精简的生活中获得从容、灵感和乐趣。

嘿店客户

最近上海接连地下雨,闲置了两个礼拜的运动裤终于在昨天变成了睡裤。在采访 Stone Ground 前,浏览了主理人 Nikki 运营的公众号「backtobasics」, 却被迷住了,看完了所有的文章。Stone Ground 是一家专注于果酱研发和生产的品牌。Nikki 在公众号里持续分享健康生活的指南和教程,例如食谱又例如对人体了解的理论分享。看了一圈儿,印证了我的一个看法,身体和心理相互影响,不健康的身体常引发心理上的焦虑,拥有健康的体格不等同于身体健康但却能感觉充满能量。对「backtobasics」的喜爱出于其有用且信息量丰富的知识分享和健康的、有趣的、自信的生活的展现。不仅仅是生活方式更是一种生活态度,而每一个人,都其实能够拥有。

嘿店客户 *Nikki 街头双人瑜伽

1

Stone Ground 这个品牌是什么时候成立的,什么契机使你想做一个独立品牌? When was Stone Ground established and what makes you want to start an independent brand?

应该是去年,也就是 2016 年 5 月份左右,我有了这个想法。从一开始的家庭厨房里的小打小闹,到后来的商业厨房间的雏型形成,再到现在跟有 QS 资格认证的工厂合作,Stone Ground 也在慢慢长大。其实,与大多数品牌一样,我创立 Stone Ground 的初衷,就是我对天然无添加的坚果酱有一种偏爱,无奈市面上的产品含有太多添加剂,索性我就自己动手做出自己爱吃的坚果酱啦。未料,这个品牌逐渐壮大,如今发展成 Honest Living。至于为什么发展成 Honest Living 呢?是因为我现在正准备整体健康管理教练的资格考试,每次在练习瑜伽和冥想的过程中,我就在想,要不干脆把品牌做大,跟大家分享更多有关健康生活方式的内容吧,于是 Honest Living 就应运而生了。

Stone Ground attended it’s first pop up market in May of 2016. Since then we have grown from my home kitchen, to a commercial kitchen, and to a QS factory! As with most brands that pop up, Stone Ground was founded because there simply was no product like it around; and I just wanted to eat delicious all natural nut butters! Since then, our brand has grown and refined itself to become Honest Living. Because I am currently in the midst of becoming a Holistic Health Coach, while practicing and teaching yoga and meditation – our platform has morphed to become Honest Living to share curated content that inspires readers to show up everyday, better than the day before.

2

如何保证产品的质量,你们的理念是什么? How to guarantee the quality of products? What is your philosophy?

对我们而言,产品的质量是关键,这也是我花那么多精力去盯着生产中的每个节点,随时抽查产品的质量。至于我们的理念,还是 back to basics!对于 Stone Ground 而言,我们追求干净的成分,丰富的营养,以及香醇的口感。特别是在食物方面,我们尽最大可能来保证产品的干净纯粹。对于 Honest Living 而言,这其实更多的是一种生活理念,一种精简的生活,大概跟返璞归真有种异曲同工的味道吧。

For us, quality is key, which is why I oversee a lot of production and make sure to do random taste tests. Our philosophy is going back to basics! With Stone Ground our focus is on pure ingredients, high nutrition, and delicious flavors. Less is more when it comes to food, so our ingredient list is clean and simple. With Honest Living, it is an awareness that inspires you to be your best self. It is a way of life that cherishes simplicity. As life should be that simple!

嘿店客户 * 抹茶杏仁椰子球教程

3

我认为 Stone Ground 不止关乎美食,更表达了一种健康的生活态度 :) 你是从什么时候养成的健康的生活方式? I regard Stone Ground as an attitude more than food, it expresses a healthy lifestyle and energy :) When did you discoveer that consciousness?

我之前有提到过这个,再说一遍也无妨。说起来有点奇怪,我这个人就是喜欢不断学习,不断去做一些尝试。就像,我之所以想要去考取整体健康管理教练的资格认证,是因为我一直觉得,所谓的健康说的不仅仅是你吃的食物,更多的是你的生活态度。我们每天都在做着不同的选择,包括怎么去看待自己的经历,怎么去回应一些事情等等。所以我认为,在每一个选择中,我们可以通过这些小小的改变去提升自己的生活。

I mentioned a bit before and maybe I should say it again – I am a bit of a geek and love learning! I decided to study more to become a Holistic Health coach as I believe that Health is not just the food you eat, but also the attitude you carry in life as you move on. Everyday we have the choice, of how we want to view our experiences as well as how we want to react. It takes practice, but I believe we can make those every little day changes to create a life we are happy and fulfilled with.

4

对养成这种健康为上的意识,有人是你的榜样或者给你指引吗? Do you have anyone that is your hero,icon or someone that you follow as an example?

当然,我的朋友和家人一直在给予我最大的支持,不断鼓励着我。 Of course – my friends and family! They are my biggest inspiration and encourage me to be better everyday.

5

你觉得现在的人们太焦虑了吗? Do you think people are anxious nowadays?

是的,我觉得很多人身上的焦虑蛮大的,甚至会有一种空虚感,可能他们脑袋里装了太多东西,容易想太多而造成的焦虑。关键是,在人们焦虑的时候,他们不会去查找问题的根源,有时候焦虑到忘了自己内心所想。我想,这也是为什么人们常常会这就是为什么有些人会精神崩溃或者患上焦虑症的原因。

Yes, I think a lot of people are stressed, unfulfilled and have too many things on their mind. They forget to check in with themselves to see how they are really feeling – this is why people often experience burnouts or anxiety attacks.

6

你会建议大家怎么开始去改变这种状态? What suggestions would you like to give to us for changing the status?

还是听从自己的内心,去做那些让自己真正开心的事。如果不确定哪些是自己自己想要的,那就去慢慢摸索,总有一天会发现自己想要的东西。人生,人的一生只有一次,总要为自己好好活一次吧,不然有什么意义呢。

Really check in with how YOU feel. Know what makes you happy, and if you don’t, learn and explore! You only have one life so live it in the way that inspires you to be your best self!

7

我很喜欢你们公众号的名字「back to basics」, 其实现在有不少品牌在倡导精简的生活,Stone Ground 是如何从自己做起去改变消费者的? I love the name of your official account 「back to basics」 , in fact more and more brands start to advocate 「a simple life 」,What did Stone Ground do to educate customers?

我们啊,其实也没特别的地方,主要还是跟大家分享一些自己的生活中的东西,不过我们会办一些工作坊和线下活动,来让大家近距离地感受到健康的生活方式。嗯,希望我们可以越做越好,慢慢扩大规模,请大家一定要持续关注我们哦!

We share what simple living means to us, through our wechat content but also our offline workshops and events. Hopefully we can scale this soon – stay tuned for that!

嘿店客户 * 鹰嘴豆白巧克力奶昔食谱

8

除了美食你还喜欢瑜伽、冥想等,这些对你来说最大的好处是什么? Besides cook,eat,and talk about food, you also like yoga meditate ect. What can you learn or achieve from these activities?

认识自己,没错,这些可以帮助我更好地了解自己。还是老话,这些我热爱的东西,无形中激励着我去不断进步,去实践,把想法落地。其实有时候,很多人之所以没取得让自己欣慰的结果,主要是他们不了解自己真正想要的。可是,一旦你有那种极其强烈的想法和动力,你就会不惜一切地去完成一个目标。说到底,能成就自己的只有你自己。

These other activates help you be reconnected to yourself – again, it helps you check in with yourself better and understand what fuels your thoughts and emotions. I think once you understand your thoughts and emotions, you will be so powerful as the only person stopping you to be your best self is you!

9

内分泌方面的整体健康管理简练的资格考试进行的怎么样了? How's the study going on?

这个?准备得还不错,不久就可以为客户提供针对性的训练。当然,如果有人感兴趣,不要客气地去我们的公众号留言咨询哦。

Holistic Health coaching? Very well! Will be starting to coach clients soon, so if anyone is interested please drop us a note on our official wechat.

10

Stone Ground 的下一步计划是什么?(比如,会推出新产品吗?) What's the next move of Stone Groud? (for example,Have you recently launched a new product?)

一定的! 我们最近刚推出了一款十分受欢迎的原味开心果酱。之后,我们也会应季取材,做一些季节性的产品,绝对不负所望,请大家多多关注我们的公众号,微笑脸!

Yes! We recently launched Pure Pistachio which has been well received. We will also do more seasonal flavors so stay tuned to our official wechat!

嘿店客户 * 姜黄养生荞麦食谱

正如 Nikki 所说现代人因为背负太多,想得太多而时常感到焦虑,甚至一旦陷入牛角尖之后会为因为焦虑而焦虑却忘了本因,忘记思考。而我觉得 Honest Living 所倡导的是帮助我们认识自己,通过锻炼和冥想从自己的内心获取平衡和力量。

编辑 | Echo
校对 | Tingting

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